EducationUSA Fair 2025 | PAS JOR FY25 002

Opportunity Information: Apply for PAS JOR FY25 002

The EducationUSA Fair 2025 grant (Funding Opportunity Number PAS JOR FY25 002) is a discretionary U.S. Mission to Jordan funding opportunity designed to strengthen U.S.-Jordan educational ties by promoting the United States as the top destination for higher education among Jordanian students. Issued by the U.S. Embassy in Amman, the award will be made as a cooperative agreement, meaning the recipient should expect close coordination with the Embassy during planning and implementation rather than operating entirely independently. The core goal is to expand awareness of U.S. higher-education options in Jordan, deepen academic connections, and convert growing interest into real student enrollment outcomes.

The selected organization will be responsible for organizing and delivering a two-day EducationUSA Fair in October 2025 in Jordan. The fair is envisioned as a high-profile higher education event that directly connects Jordanian audiences with U.S. institutions. Specifically, it should bring together representatives from roughly 25 to 30 accredited U.S. universities and create meaningful opportunities for engagement with Jordanian students, their parents, and high school counselors. In practice, this implies managing end-to-end event production: coordinating university participation, securing and preparing the venue, building an agenda and exhibitor flow that supports recruitment conversations, ensuring appropriate outreach to target audiences, and providing a professional experience that reflects well on U.S. higher education. The fair is positioned not just as a public event, but as a premier platform for student advising and recruitment, so proposals would be expected to demonstrate how the event design will maximize quality interactions and provide credible, useful guidance to prospective students and families.

In addition to the in-person fair, the recipient must develop and produce a digital campaign that stimulates interest in U.S. higher-education opportunities. This campaign is intended to amplify the fair and extend its reach beyond those who attend in person, using digital content and outreach to inform students and families about studying in the United States and to encourage participation in the EducationUSA pipeline. While the announcement does not prescribe specific channels, the requirement clearly points to a structured, intentional online effort with campaign content tailored to Jordanian audiences and aligned with the broader objective of positioning the United States as the premier study destination.

The Embassy frames this opportunity within strong market momentum and strategic importance. Citing the Open Doors Report, the announcement notes that Jordanian enrollment at U.S. universities is at its highest level in 30 years, highlighting both rising demand and the strength of the bilateral relationship. The description also emphasizes the economic contribution of Jordanian students to the United States, estimating about 115 million dollars in annual revenue to the U.S. economy. In other words, the Embassy is investing in an initiative that is educational, diplomatic, and economic in impact: increasing student mobility, reinforcing people-to-people ties, and supporting U.S. institutions and communities that benefit from international enrollment.

Eligibility is focused on not-for-profit entities based in Jordan or the United States. Eligible applicants include nonprofit organizations (including think tanks and civil society/NGOs) and public or private educational institutions. The source data also specifies eligibility for nonprofits with 501(c)(3) status (other than institutions of higher education) and includes an "Others" eligibility category, reinforcing that qualified nonprofit implementers are the main target. The opportunity is expected to result in a single award, with an award ceiling of $250,000, indicating a competitive, one-recipient program where the selected organization will be the primary implementer for both the fair and the digital campaign.

Key administrative details include a posting/creation date of May 14, 2025, and an application deadline of June 15, 2025. The activity category is Education, with CFDA number 19.040, and the agency listed is the U.S. Mission to Jordan. Overall, this grant funds one organization to run a flagship, two-day EducationUSA Fair in October 2025 and execute a complementary digital outreach campaign, all aimed at sustaining and growing Jordanian student interest in accredited U.S. higher education.

• The U.S. Mission to Jordan in the education sector is offering a public funding opportunity titled "EducationUSA Fair 2025" and is now available to receive applicants.
• Interested and eligible applicants and submit their applications by referencing the CFDA number(s): 19.040.
• This funding opportunity was created on 2025-05-14.
• Applicants must submit their applications by 2025-06-15. (Agency may still review applications by suitable applicants for the remaining/unused allocated funding in 2026.)
• Each selected applicant is eligible to receive up to $250,000.00 in funding.
• The number of recipients for this funding is limited to 1 candidate(s).
• Eligible applicants include: Nonprofits having a 501 (c) (3) status with the IRS, other than institutions of higher education, Others.

Apply for PAS JOR FY25 002

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